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PerformanceLabs.ai Podcast—Part Two: Ricky Sutton’s Path to Substack Success

Learn How He Went from $0 to $700K in Just One Year

We're excited to present the second episode of the PerformanceLabs.ai podcast. In part two of this two part series, we delve into the strategies that fueled Ricky Sutton’s entrepreneurial success. This episode highlights how Ricky leveraged his vast experience in journalism and media technology to transform his Future Media Substack audience and reach into a thriving business that generates $700,000 (and growing) in annual revenue.



Having started his career as a journalist at the age of 17, Sutton transitioned into leadership roles at Microsoft and News Corp, helping to shape digital transformation efforts. But it was the founding of Oovvuu, an AI-driven video platform, that showcased his ability to innovate at the intersection of media and technology.

Now, through his Future Media Substack, Sutton offers in-depth insights into media trends and the role of AI in shaping the future of journalism. In this episode, he shares his strategies for monetizing content, explaining how he leveraged his written work to create a significant, multi-channel revenue stream.

If you're interested in how to build a successful Substack or scale content-driven businesses, this conversation is packed with actionable insights from one of the industry’s leading innovators.

Please to enjoy!

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